Whale Tales

Privacy Policy

Last Updated: July 22, 2026

1.Introduction

This Privacy Policy explains how Whale Tales ("Whale Tales," "we," "us," or "our"), a publication operated by Aether Holdings, Inc., collects, uses, shares, and protects information about you when you visit our website, subscribe to our newsletter, or otherwise interact with our content and services (collectively, the "Services").

Whale Tales provides news, research, and educational content about cryptocurrency and digital assets. By using our Services or providing us with your information, you agree to the practices described in this Privacy Policy and to our Terms of Service. If you do not agree, please do not use our Services.

2.Information We Collect

We collect the following categories of information:

Information you provide directly. When you subscribe to our newsletter, we collect your email address. You may also provide additional information if you contact us, respond to a survey, or otherwise communicate with us.

Information collected automatically. When you access our website or open our emails, we and our service providers automatically collect certain technical information, including your IP address, browser type, device type, operating system, referring URLs, pages viewed, links clicked, the date and time of your visit, and general location information derived from your IP address.

Email engagement information. Our newsletter platform records whether you open our emails and click links within them, which helps us understand engagement and improve our content.

3.Newsletter Subscription and Email Collection

The primary way we collect personal information is through newsletter subscriptions. When you sign up, you provide your email address, which we use to deliver our newsletter, send you related content, and communicate with you about Whale Tales.

We manage our newsletter and subscriber list through beehiiv, a third-party newsletter platform. Your subscription information is stored and processed by beehiiv on our behalf, subject to beehiiv's own privacy practices.

You can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any email we send. After you unsubscribe, we will stop sending you the newsletter, though we may retain limited records as described in the Data Retention section below.

4.Cookies and Tracking Technologies

We and our third-party partners use cookies, web beacons, pixels, and similar tracking technologies to operate and improve our Services.

A cookie is a small text file placed on your device that helps us recognize your browser, remember your preferences, understand how you use our website, and measure the effectiveness of our content and campaigns.

We use the following general categories of cookies and similar technologies:

Essential cookies, which are necessary for the website to function.
Analytics cookies, which help us understand how visitors interact with our website.
Advertising and measurement cookies and pixels, which help us measure and understand the performance of our marketing.

You can control cookies through your browser settings, including deleting or blocking cookies. Please note that disabling cookies may affect the functionality of our Services. Most browsers also offer a "Do Not Track" setting; because there is currently no industry standard for responding to these signals, we do not respond to them at this time.

5.Meta Pixel

We use the Meta Pixel (also known as the Facebook Pixel), a tool provided by Meta Platforms, Inc. The Meta Pixel is a snippet of code on our website that allows us to measure the effectiveness of our advertising, understand the actions visitors take on our website, and reach relevant audiences on Meta platforms such as Facebook and Instagram.

The Meta Pixel may collect information such as your IP address, browser and device information, pages visited, and actions taken on our website. This information may be shared with Meta and combined with information Meta already holds about you. Meta's use of this information is governed by Meta's own data policies. You can learn more about, and adjust, how Meta uses your information through your Meta account settings and Meta's ad preferences tools.

6.Analytics

We use analytics tools to understand how visitors find and use our website and newsletter. These tools collect information such as page views, session duration, click behavior, referral sources, and aggregated audience characteristics. This information is used in aggregate to help us improve our content, layout, and overall user experience.

Our analytics providers may set their own cookies and process data according to their respective privacy policies. Analytics data is generally collected in a way that does not directly identify you as an individual, though it may be associated with online identifiers such as your device or browser.

7.Third-Party Services

We rely on trusted third-party service providers to operate our Services. These providers process information on our behalf or in connection with the tools they provide, and each maintains its own privacy policy. Our key third-party services include:

beehiiv — our newsletter platform, which manages subscriptions, delivers emails, and provides subscriber analytics.
Meta Platforms, Inc. — for the Meta Pixel, advertising, and audience measurement.
Analytics providers — for website and traffic analytics.

We may also use providers for website hosting, security, and email delivery. We encourage you to review the privacy policies of these third parties to understand how they handle your information. We are not responsible for the privacy practices of third-party websites or services that we do not control.

8.How We Use Your Information

We use the information we collect to:

Deliver our newsletter and related content to you;
Operate, maintain, and improve our website and Services;
Understand how our content is received and measure engagement;
Communicate with you, respond to inquiries, and provide support;
Measure and improve our marketing and advertising;
Detect, prevent, and address technical issues, fraud, or misuse; and
Comply with legal obligations and enforce our terms.

9.How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

With service providers who perform functions on our behalf, such as newsletter delivery, analytics, and advertising measurement;
With our affiliates, including Aether Holdings, Inc. and its subsidiaries;
For legal reasons, when required to comply with applicable law, legal process, or governmental request, or to protect the rights, property, or safety of Whale Tales, our users, or others; and
In connection with a business transaction, such as a merger, acquisition, financing, or sale of assets.

10.Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including for as long as you remain subscribed to our newsletter.

If you unsubscribe, we will stop sending you communications but may retain your email address and limited related records where necessary to honor your unsubscribe request, comply with legal obligations, resolve disputes, prevent abuse, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or anonymize it.

11.Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, or restrict the use of your information, and the right to opt out of certain processing.

Unsubscribe: You can opt out of our newsletter at any time using the unsubscribe link in any email.
Cookies: You can manage cookies through your browser settings.
Advertising: You can adjust ad preferences through Meta and other advertising platforms.

To exercise any of your rights, or if you have questions about how we handle your information, contact us at legal@aetherholdings.com. We will respond consistent with applicable law. We will not discriminate against you for exercising your privacy rights.

12.Data Security

We take reasonable technical and organizational measures designed to protect your information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

13.Children's Privacy

Our Services are not directed to children under the age of 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

14.International Users

Whale Tales is operated from the United States. If you access our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using our Services, you consent to this transfer.

15.Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above. Material changes will be communicated through our website or newsletter where appropriate. Your continued use of our Services after any update constitutes acceptance of the revised Privacy Policy.

16.Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Aether Holdings, Inc.
Financial District
New York, NY 10005
United States
Email: legal@aetherholdings.com